Entering private practice
is exciting.
You built a career and a skill set you believe in. You are hard-working enough to bet on yourself, and you have faith people will respond to your message. That is the start of any great practice. It is just that graduate school taught you to play; nobody taught you how to book the gig, run the venue, and get paid.
Clinicians betting on themselves.
I work with PhDs, PsyDs, LPCs, and LCSWs hoping to start or expand a brand in the online and in-person therapy space. Going solo is the jump from session musician to bandleader: the playing does not change, but suddenly you are booking the room, setting the price, and printing the posters. There are ways to start on the right foot that go well beyond the platitudes of that first Google search, and most of them are cheaper than the mistakes they prevent.
The roadie work that makes the show possible.
- Minimizing start-up costs, and knowing which ones are worth paying.
- Branding, websites, and headshots that look like the practice you want.
- Corporate structure and banking, set up correctly the first time.
- Marketing material that sounds like you.
- The student loan repayment plan you should be on.
- How to integrate AI into your practice, and which technology tools earn their keep.
- How to write a halfway decent Psychology Today profile.
Then we sit down, chart the tour: business goals we both can point to, tracked together. The point is a practice that thrives while you connect with your audience faster than you would have played to an empty room alone.
Your practice deserves a set list.
Tell me where the practice is and where you want it to go. We will write the arrangement together: the brand, the systems, the business plan, and the order you play them in.
Currently accepting new clients. I reply within 24 hours.